The Chapman University Story: Strategic Planning for Private Institutions

Increased competition among private colleges and universities has driven many to take proactive measures to ensure their long-term viability. One such example is Chapman University (Chapman or the University), which has paved the way for small-to-mid-size, liberal arts institutions to strengthen their competitive differentiation while maintaining financial health. With the use of PFM’s Whitebirch, Chapman is able to effectively evaluate the ongoing impacts of strategic planning, ensuring capital and operating decisions fit within the University’s financial guidelines.

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Author: Kevin Kuhar
Published: August 2018